Simpleview to WordPress migration

Keep the site
your visitors know.
Change what powers it.

Move your destination website from Simpleview to WordPress with a faithful recreation of your current experience, structured listings and events, and a partner management workflow built around your team.

Talk about your migration

For DMOs, tourism organizations, and destination brands ready for a different website foundation.

A platform move. A familiar experience.

Your next website doesn’t have to start with a redesign.

You may already have a design that works, content you’ve invested in, and visitors who know where to find things. We rebuild that experience in WordPress, preserving the look, navigation, and important journeys while giving your team a new way to manage the work behind it.

Start with continuity. Make room for improvements when they serve your destination.

What moves with you

Your content, directories, and events.
Ready to run in WordPress.

01 / The visitor experience

A faithful recreation of your site.

Your branding, navigation, layouts, imagery, and key visitor journeys, rebuilt and reviewed across desktop and mobile.

02 / Your content

A home for the content you’ve built.

Destination pages, articles, business listings, events, deals, photos, and documents organized for ongoing editing in WordPress.

03 / Discovery tools

Directories and calendars that work.

Searchable listings, category filters, galleries, event detail pages, and recurring schedules, with destination-specific features defined in your scope.

04 / Search continuity

A transition planned around your URLs.

Existing paths retained where possible, with reviewed redirects, page metadata, canonical URLs, and sitemaps checked as part of the move.

05 / Your team

Editing and review with clear responsibilities.

Page editing, structured business and event fields, and staff review roles that support everyday work without requiring everyone to administer the site.

06 / The handoff

A supported path to launch.

A private review environment, content reconciliation, launch planning, recovery preparation, training, and an agreed maintenance handoff.

Partner management included in the plan

Give partners a way to contribute.
Keep your team in control.

Your website is also a working relationship with local businesses. We build a partner workspace alongside your WordPress site so approved partners can submit updates without needing access to the full website editor.

Partners submit.

Update approved business details, manage selected photos, and submit event information according to their assigned access.

Your team reviews.

Compare proposed changes, approve them, request revisions, or reject a submission, with feedback and a record of decisions.

You decide what goes live.

Keep publication under staff control. New event submissions can move into a draft for a separate preview and publishing step.

Partner access is tied to the businesses and actions you approve. Photo uploads, notifications, and additional partner services are scoped around your operating requirements.

Included in your new foundation

Built to measure.
Ready to improve.

Your migration includes our performance analytics configuration, site-speed optimization, accessibility work, and consent controls. Together, they give your team a practical foundation for understanding visitors and improving your marketing after launch.

01 / Performance analytics

Know what your marketing brings in.

We configure performance measurement around your destination’s goals, with engagement tracking, conversion measurement, and reporting. Understand how visitors use your content, which campaigns drive meaningful actions, and where paid media can work harder.

02 / Page speed

Make the experience faster.

We optimize hosting, images, caching, and page delivery, and implement a content delivery network (CDN) to help serve your site quickly to visitors in different locations. We check mobile and desktop performance against recognized speed and user-experience measures, focusing on the pages visitors actually use.

03 / Accessibility

Help more visitors use your site.

We build and test toward WCAG 2.2 Level AA accessibility guidelines so more people can navigate and use your site. We review keyboard access, screen-reader support, readable text and colors, image descriptions, and easy-to-use forms. We test important visitor journeys and identify what needs to be improved before launch.

04 / Consent and advertising

Respect visitor choices. Improve measurement.

We provide consent controls so visitors can choose how their data is used for analytics and advertising. We connect those choices to your measurement setup, helping you use permitted engagement and conversion information to improve campaigns while respecting visitor preferences.

We agree the measurement plan, accessibility acceptance criteria, consent requirements, and account ownership with your team before launch. Reporting and advertising configuration use your approved accounts.

Optional ongoing optimization

Turn performance into priorities.
Keep improving after launch.

Your migration gives you a foundation for measurement. An ongoing engagement turns that information into practical decisions about your website and marketing.

Understand what’s happening.

Review visitor behavior, content engagement, and campaign results to see what is working and where people get stuck.

Decide what to improve.

Get clear recommendations for landing pages, content, visitor journeys, and paid media, prioritized around your destination’s goals.

Put the learning to work.

We can implement agreed changes, test ideas, and review the results with your team on a regular schedule.

Ongoing analysis and implementation are available as a separate engagement, with scope and cadence agreed around your needs.

How the migration takes shape

See it working.
Before you make the switch.

  1. Understand your current site.

    Review content, design, directories, partner workflows, integrations, and the experiences your destination depends on. Agree what stays, what changes, and what needs a separate decision.

  2. Rebuild in a private environment.

    Recreate the visitor experience and migrate the agreed content into editable WordPress structures while your existing site remains available.

  3. Review the real journeys.

    Work through navigation, listings, filters, events, photos, editing, and partner review, including the homepage and the tools behind it. Resolve differences against an agreed acceptance plan.

  4. Plan the handover.

    Reconcile final content changes, confirm integrations and ownership, prepare recovery, train your team, and launch in an agreed window.

A few practical questions

A clear scope from the start.

Do we have to redesign?

No. A faithful recreation of your existing site can be the starting point. We can scope a redesign or selected improvements separately.

Does this replace our entire Simpleview CRM?

The service focuses on your website and the agreed partner content workflows. A wider CRM replacement, membership billing, sales tools, booking systems, and other business functions require their own assessment and scope.

What happens to our integrations?

We review forms, maps, analytics, email platforms, galleries, feeds, and other services. Some can be reconnected; others need a replacement, account access, or a licensing decision. Those dependencies are identified before launch.

Can we preserve our search visibility?

In our experience, carefully managed migrations generally preserve search rankings, and we often see improvements as we address technical issues and improve site performance. WordPress gives us flexibility to select fast hosting and optimize loading speed, mobile usability, and Core Web Vitals, using Google PageSpeed Insights to guide the work. We also plan around existing URLs, content, metadata, redirects, and sitemaps to protect the visibility you’ve built. Results vary: faster pages can support search performance, but PageSpeed scores alone do not guarantee higher rankings.

How much does it cost, and how long does it take?

Scope depends on content volume, templates, directories, event complexity, partner workflows, integrations, and access to your existing content. We start with a site review and provide a defined proposal and timeline.

Who hosts the site after migration?

We help you select and configure WordPress hosting around your site’s traffic, content, support needs, and budget. We generally recommend providers with strong results in current independent WordPress hosting performance benchmarks. We assess the actual hosting plan, server location, reliability, backups, and support alongside speed, then optimize and test your site on the chosen setup. Hosting, ongoing maintenance, and account ownership are defined in your proposal.

Can you support the site after launch?

Yes. Optional ongoing support can combine maintenance with performance analysis and regular optimization. We interpret visitor engagement and campaign results, recommend priorities, and make agreed improvements to content, landing pages, site performance, and paid media. We can also define a handoff to your internal team and chosen providers.

Explore your options

A familiar website.
A new foundation.

Share your current site and what you’d like to change behind the scenes. We’ll help define what a Simpleview-to-WordPress migration would involve for your destination.

Discuss your migration